A digital platform to discover and design rings with confidence
Strategy
UI/UX Design
Visual Identity
Interaction Design
Prototype
Origem App Concept
Origem was created to transform the engagement ring journey. What began as one couple’s struggle to navigate endless vendors, compare stones, and visualize their dream ring led to a new solution: a collaborative digital platform where buyers can browse, compare, and design with clarity and joy.
By connecting buyers with a global network of gemstone sellers, Origem simplifies the discovery process and makes the design experience transparent, inspiring, and engaging.
Redefining Gemstone Discovery
Most jewelry buyers must imagine how a stone will look in a setting and spend hours hunting across vendors. Origem changes this with an app that centralizes the marketplace, introduces side-by-side comparison, and makes visualization effortless.
From Search to Simulation
To help users find the right gem faster, we designed advanced filters (carat, cut, clarity, color, vendor, lab-created) and integrated a hand simulator. This lets users see exactly how a diamond or sapphire appears on their finger, complete with skin tone and ring size adjustments.
Simplified Flows for Every User
We mapped and tested core journeys:
Finding the best value diamond with smart filtering and vendor comparison
Simulating a sapphire with adjustable skin tone, size, and ring setting
Browsing inspiration through a curated gallery of community images
Each flow was designed to minimize friction and maximize trust.
A Community-Powered Gallery
Origem features a Pinterest-style gallery where buyers explore real photos and videos shared by the community. Hashtags (#Moissanite, #3Carat, #CushionCut) make it easy to discover authentic looks and styles, helping buyers feel confident before they commit.
A Modern Brand Expression
The identity was designed to reflect both tradition and innovation. The logo and UI kit bring a refined but modern aesthetic, while custom icons and immersive gemstone visuals elevate the overall experience.
Origem sets out to be the “Etsy for gemstones” — a one-stop digital marketplace that redefines how people discover, compare, and design their forever rings.